The logo of ASPire comprises of Chinese and English characters together with English patterns, offering a delicate and grand look. “ASPire” indicates aspiration, ambition, pursuit and rise. Also, ASP is the abbreviation of “application service provider”, directly implying the operation orientation of the company.
The English letter A adopts the shape of a pyramid pointing upward, indicating the company’s vigorous development and spirits. The majestic triangle represents a steady carrier for collection of human resources, creativity and economic power. The entire composition symbolizes the cornerstone formed by all the staff to boost the fast development of the company as well as their teamwork and enterprising spirits.

Application of the Company Logo
The company logo should be applied wisely based on different occasions, so as to achieve the best result.

Standard Color for the Company
A standard color for a company is the special color that enhances a company’s identity. Blue is the color representing ASPire. It is called IT blue. In addition, to imply a colorful image and diversified nature of the company, light blue and orange are used as auxiliary colors.
Auxiliary colors are an effective supplement to the standard color. Due to different surroundings and material arrangements, the display effect of the standard color will be affected. An appropriate use of auxiliary colors will improve the display. Considering the significance of the proper use of auxiliary colors in the logo display, they shall be applied strictly according to the color specifications.